Social media are the platforms which are the most affordable and the most extensive in terms of reach when you want to skyrocket your marketing results.
The social media marketing strategies which you will choose should be relevant to the product or service that you are advertising to your targeted market niche. Here are some proven ways to get your presence to be publicly viral and profitable for you:
WHAT SOCIAL MEDIA DOES YOUR AUDIENCE USUALLY USE?
Figure those out and you will save a lot of time posting content on platforms that baby boomers frequent when your products are clothes for the millenials.
Your social media target audience are those group of people who would most likely be attracted to the product, service or way of life that you are pushing for. Demographics used are age, income level, job title or nature, location, education and typical behavior.
You should also determine what tone or voice to use to them. Facebook users are usually older. Twitter appeals to people between the ages of 18 and 49 while majority of Instagram users are between 18 to 34 years old.
WHAT PROBLEMS OF THE TARGET MARKET DOES MY STRATEGY SOLVE?
What if you have a beautiful product but it doesn’t have bite and doesn’t solve an immediate problem of your market niche. People wouldn’t buy it. You should ask them questions.
For example, if your product is involved with gardening like a paper yard bag, when people are weeding, that bag should stay open for their convenience. You solved this problem by installing a ring on the rims of the paper bag so it would stay open.
FOLLOW UP ON PEOPLE WHO HAVE CLICKED YOUR POSTS.
Most likely, folks who have pressed the digital buttons on your social media posts have an interest in what you have to sell or say. They would have been halfway through the process and have already indicated their email address or contact number.
Follow up by sending relevant content to their email or interesting messages to their contact number. Add a link which will directly take them to your presentation page so that your marketing strategy will get going.
MAKE USE OF EYE-CATCHING PHOTOGRAPHS WHICH ARE YOUR OWN.
According to a study, 88 percent of people who frequent social media prefer to see photographs rather than just posts which are all text.
It seems that pictures are more engaging for most folks in this generation where if your post doesn’t get attention the first split second, it doesn’t get any attention at all. It’s because there are tens of thousands more social media posts that are competing for their attention.
It would also help if your photographs are original and belong to your own brand. The smart social media user can easily spot stock photos and disregard them.
UNDERSTAND HOW HASHTAGS WORK AND MAKE USE OF THEM.
Hashtags are very cost efficient because they won’t cost you a dime. Just take a moment to sit down and think about what hashtags would be effective for your marketing strategy.
If you are into the bakery business and your branches are mostly located in California, the hashtag #bakery would be very general and therefore not so effective. But if you break it down to #californiabakery or #californiapastries, people would most likely discover your posts.
COMPLETE YOUR ONLINE PROFILE
What is the use of your marketing strategy if the important information is not completely detailed out online?
Whatever posts you put out, make it a point that all your business branches and all your products have links, and if possible, pictures that will make it easy for people to locate you. Put in all the contact numbers and physical addresses and email addresses so that your customers will not have any excuse not to contact you.